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For Skaters, By These Guys
“Their BS meter is really, really good.” That’s how Nick assesses his skateboarding peers – and why it’s so tough to introduce new product to such a tough market. The Levi’s® brand designer should...
View ArticlePutting the “Well” in Wellthread
Levi Strauss & Co. is no stranger to innovation. Since the inception of the blue jean, we’ve been hard at work revolutionizing our practices. We’re committed to exploring innovative techniques that...
View Article#Denimheads: Instagram Follows for a Denim-Drenched Feed
Whether we’re waiting in line or riding public transit, nothing quite hits the spot like a well-curated Instagram feed. And here at LS&Co., that includes all things blue jean. As part of our...
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Meet An LS&Co. Creative: Sally Leon
One of the best parts of working at Levi Strauss & Co. is rubbing shoulders with a lot of creative people — professionals responsible for everything from amazing marketing campaigns to, of course,...
View Article#Denimheads: 7 Tumblrs To Satiate Your Denim Cravings
For enthusiasts of all ilk, Tumblr is a treasure trove of discoveries. Whether you have an exuberant affinity for cabins, bookshelves, or extremely small things, Tumblr has a blog for you to share your...
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Throwback Thursday: Jumping the Fence
A Levi’s® employee turned rancher lives his life in denim. Nevada cattle rancher Mark Sampson has worn Levi’s® jeans all his life. Growing up as the youngest of four brothers in Ogden, Utah, he had...
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15 Ways to Reuse, Repurpose and Reimagine your Jeans
It happens to everyone, eventually. You’ve lived in them, patched them, maybe even cut them off. But despite your best efforts, it’s time to kiss your beloved blue jeans goodbye. Before you kick them...
View ArticleWhat We’re Reading: 8 Great Denim-Centric Reads
The fashion and apparel industry is always changing, and it can be exhausting to keep up with the latest trends in sustainability, innovation, and design. Our bi-weekly “What We’re Reading” column is...
View Article5 Ways Your Pants can Solve Everyday Annoyances
#Bendgate has created a feed-flooding flurry of hilarity in the past 24 hours, but let’s get real. For the on-the-go guy, the possibility of bending electronics is but a slight irritation in a world...
View Article5 Great Follows to Khaki-fy your Instagram Feed
Whether you’re a true-blue khaki-phile or a more casual fan of the versatile fabric, Instagram is the place to go for a daily dose of khaki-related style inspiration. From the official PGA Tour...
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Throwback Thursday: 5 pivotal rock music movements & the denim that dominated...
Nothing says rock ’n’ roll like a well-loved pair of blue jeans. And the stars who made some of the best rock music from the 20th century clearly agree. From the Beach Boys to the Rolling Stones to...
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6 Tips for Making Your Jeans Instafamous
We all know that the world of photography has undergone a revolution in the last two decades. First, along came the digital photograph, forever changing how we process and shoot pics. And today:...
View ArticleLevi’s Helps Revamp Oakland Skate Park
In the past year, Levi’s® has helped create skate parks in underserved communities as far away as India and Bolivia. But recently we set our sights a little closer to home. On Saturday, we celebrated...
View Article10 Must-Follow Twitter Accounts for Denim Lovers
When you’re as head-over-heels for denim as we are here at Unzipped, it’s crucial to stay caught up on trends, insights, and industry news in real-time. And what better medium to do so than Twitter? A...
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Celebrating The Grand Reopening of Boeddeker Park, The Tenderloin’s Community...
William Shakespeare once wrote, “One touch of nature makes the whole world kin.” At LS&Co., we couldn’t agree more. That’s why we’ve contributed our time and resources to the Trust For Public...
View ArticleAttention Millennials – 3 Tips to Help You Buckle Up and Enjoy the Ride
The following is an excerpt from an article originally published on LinkedIn, where LS&Co. leaders periodically share their perspectives and expertise on business trends, industry issues, careers...
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Predicting The Future With LS&Co.’s Senior Innovation Designer
For LS&Co.’s Senior Innovation Designer Una Murphy, predicting the future comes with the territory. After working on Levi’s® Vintage Clothing for two years (a role she likens to a “classical...
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Dockers® Takes Over Sundance
For the fourth year in a row, Dockers is back at Park City, Utah for the Sundance Film Festival and left a bigger footprint than ever! This year, Dockers partnered with Variety Magazine as the title...
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Employee Perspective: HIV/AIDS Education at LS&Co.
For the past 3 years, HR Generalist Celia Baverel from our Brussels office has led the implementation of our LS&Co. employee HIV/AIDS education activities in our stores across Europe. Here’s her...
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Who Wore it Best? Denim in the Oval Office
“Chosen well, jeans can suggest the wearer is confident and modern,” wrote Christina Binkley in a 2009 Wall Street Journal article on the rise of power jeans. “Traditionally cut blue jeans carry a...
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